The first article I could find expressing the reaction of one of the five losing EZ applications comes from the Desert Sun:

The western Coachella Valley on Thursday lost a statewide competition for tax breaks to boost economic development in Desert Hot Springs, Cathedral City and unincorporated areas.

The region was not among the eight new enterprise zones announced by Gov. Arnold Schwarzenegger as part of the state’s plan to aid economically distressed areas.

“It’s a huge disappointment for all of us,” said Riverside County Supervisor Marion Ashley, whose district includes the proposed zone.

“We saw that as a centerpiece for business attraction and retention,” added Rick Daniels, the city manager of Desert Hot Springs.

…

Thirteen applications were submitted for the eight zones open this year and seven of the new designations went to communities that had previously expired zones.

“I don’t think you have a leg up if you are a existing zone or not,” said Chris Westlake, deputy director for the division overseeing enterprise zones in the state Department of Housing and Community Development.

“You are starting from scratch with us,” he added.

Westlake said each application, which can cost in the range of $100,000 to prepare, is judged on a point system in eight categories, from unemployment and job development plans to marketing and property availability.

“They didn’t score very well,” he said of the valley application compared to the others.

Westlake said the scores of all the applicants will be posted on the Internet soon, and his staff will be glad to discuss the choices with applicants, which is just what valley leaders want.

“We want to find out about our scoring,” said John Soulliere, president and CEO of the Coachella Valley Economic Partnership, “to see if there are any issues with our application that would make it impossible for us” to apply again.

If not, then Ashley and Daniels said they plan to give it another shot.

“If we can, within a year or so, we’ll gear up and try to win next time,” Ashley said.

Westlake said there will be four open zones for new designations in 2009. Zones are good for 15 years.

The valley leaders said such a designation is really a key tool for business development, especially in trying to attract firms from out of state.

“My problem as an economic development professional is (that) without an enterprise zone or other benefits zone, a (prospective) business, unless they are flat out in love with California or willing to throw money away, it is hard to attract here,” Soulliere said.