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Long Beach Outreach

The Long Beach Press-Telegram today highlights an ongoing challenge zones face, the difficulty of attracting participation from small business:

LONG BEACH – The city’s enterprise zone seems to be a success in just about all areas, expect one – not too many businesses seem to know about it.

Now, the goal is to let more businesses know about it, said chamber [of commerce] chairman Matthew Kinley, who fought to retain the zone. The chamber recently conducted one of its monthly small business caravans, sending chamber members and a city council member to a district to talk about small business issues.

“We went on our small business caravan with (Councilwoman) Rae Gabelich and visited four small businesses and two restaurants,” Kinley said. “None of them were aware of the enterprise zone, even though three out of four of them were eligible for it.”

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