The Las Vegas Review-Journal describes a significant new advertising campaign being launched by the Nevada Development Authority which targets California businesses by specifically ridiculing the state’s tax burden:

The authority last week began unveiling a series of 40 political cartoons it’s placing as advertisements in business journals and daily newspapers across the Golden State. The ads center on the famed grizzly that graces California’s flag; one tells businesses tired of carrying “the un-Bear-able load” to consider moving to Nevada, while another asks Californians, “More bad news, bear?”

The ads are the latest salvo in a years-long battle for businesses from California. Prior campaigns, with their cheeky tones, have received attention from news media including Time magazine, the Los Angeles Times and The Washington Post, and in 2004, California Gov. Arnold Schwarzenegger came to town with a moving truck to issue some witty rejoinders to the authority’s efforts in person.

However, the article also cites Jack Kyser, chief economist of the Los Angeles County Economic Development Corporation:

But Jack Kyser, chief economist of the Los Angeles County Economic Development Corp., said shaky economic times don’t typically make for successful business-recruiting efforts. That’s because uncertainty makes company owners nervous, and they tend to stay put while they wait out a struggling economy.

Here is the press release from the Nevada Development Corporation, and here is an article from Cal-Taxletter.